Download Implementing SugarCRM 5.x by Angel Magana, Michael Whitehead PDF

By Angel Magana, Michael Whitehead

The publication works from the SugarCRM fundamentals correct as much as complicated beneficial properties in a transparent and pleasant means. It follows a mix of theoretical discussions when it comes to various enterprise wishes and the way during which CRM expertise can tackle them. by way of assisting you make clear your enterprise targets the publication helps you to construct a CRM procedure to aid your enterprise wishes. while you are a small-medium company owner/manager with moderate IT talents, a process implementer, or a method administrator who desires to enforce SugarCRM for your self both as a primary CRM or as an alternative for present suggestions, this ebook is for you. present SugarCRM clients who are looking to increase their realizing of the subject will locate this e-book important too. No programming wisdom is needed to take advantage of this e-book to enforce, customise, and use SugarCRM.

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Implementing SugarCRM 5.x

The ebook works from the SugarCRM fundamentals correct as much as complicated positive factors in a transparent and pleasant means. It follows a mixture of theoretical discussions in relation to various enterprise wishes and the way within which CRM know-how can deal with them. by means of supporting you make clear your corporation targets the publication lets you construct a CRM procedure to help your corporation wishes.

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On the surface, this may sound like something only the technical crowd would care about, but that is far from the truth. Open source means that there are not any licensing fees to worry about, regardless of how much data you wish to store or how many users you wish to have accessing the system. Your limitations are more directly [ 22 ] Chapter 1 tied to the ability of your infrastructure to scale and/or to handle your increased needs, as SugarCRM itself will not limit you in any way. In the SugarCRM world, openness takes on additional significance.

This book is titled Implementing SugarCRM: Introduce the leading Open Source CRM application into your small/medium-size business with this systematic, practical guide, and SugarCRM is the practical focus of all our CRM examples in the book. However despite that, generic CRM principles and practices are detailed and explained at each stage to help you recognize when and if SugarCRM is ever insufficient for your needs, or requires some customization work to suit your business better. Throughout this book, we will not only refer to a specific tool—SugarCRM, but also to a specific (and mythical) company whose progress through the installation, adoption, and customization of a CRM shall be explored.

They certainly do, and those differences are an example of the type of issues that we will be dealing with shortly. It is not that difficult to change your business using a CRM system, but first you have to understand the CRM needs of your business and who to involve in identifying them, so that you make the right changes. Involving other stakeholders from your business will help ensure that the new system gains acceptance when it is introduced and is an important part of the identification process.

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